Google has introduced a new visual search feature for iOS users in its Chrome and Google apps, resembling the “Circle to Search” functionality on Android. However, it is not branded as “Circle to Search” on iOS and is instead called “Search Screen with Google Lens.” This feature allows users to visually search content on their screens without taking screenshots or opening new tabs.
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Key Features
Gesture-Based Visual Search: Users can highlight, draw, or tap on any part of their screen while browsing articles, shopping, or watching videos to initiate a search. This is done through the “Search Screen with Google Lens” option in the three-dot menu of Chrome or the Google app.
Streamlined Access: In the future, Chrome will include a dedicated Lens icon in the address bar for quicker access, similar to its desktop implementation.
AI Integration: The feature incorporates AI-powered Overviews in search results, providing detailed information about selected objects or images without requiring specific queries. Users can refine results by details like color or brand and ask follow-up questions.
Differences from Android’s Circle to Search
Limited Scope: Unlike Android, where Circle to Search is integrated into the operating system and works across apps, the iOS version is confined to the Chrome and Google apps due to Apple’s restrictions.
Activation Process: On iOS, users must navigate through menus to activate the feature, whereas Android users can invoke it more seamlessly via system-level gestures.
Availability
The feature is rolling out globally this week for iOS users with Chrome (requires iOS 16) and the Google app (requires iOS 15). It also includes expanded AI Overviews for English-language users in supported regions.
This update enhances Google’s visual search capabilities on iOS, making it easier for users to interact with content directly from their screens while browsing.