Hilton is upping its game, set to double its number of lifestyle hotels! With nearly 350 lifestyle hotels already and another 350 on the way by 2028, Hilton is about its business. The recent addition of Graduate Hotels and NoMad, along with growing demand from guests and owners is powering this prompt growth.
Intending to unveil over 100 new hotels within the lifestyle category just this year, each new property promises unique, locally inspired travel experiences for guests at various price points. The lifestyle category offers guests a more boutique hotel feel that sets it apart from other categories.
Hilton’s lifestyle brands
Curio Collection by Hilton: The hotel chain will be expanding its luxury line to 40 countries by mid-2024 with 30 new properties also opening. First-in-country hotels include Grand Hotel Vilnius in Lithuania, Kwetu Nairobi in Kenya, and Zemi Miches All-Inclusive Resort in the Dominican Republic.
- Graduate by Hilton: Recently added to the category, Graduate by Hilton has a portfolio of 35+ properties open or in the pipeline in university towns. Graduate Princeton and Graduate Auburn are set to open this year.
- Motto by Hilton: The Motto line provides stylish micro-hotel stays. Hilton will expand to to 10 countries by 2026 and including into Southern America, with Bentonville, Arkansas, joining later this year.
- Tapestry Collection by Hilton: On track to reach 150 openings in 2024 and expand into big markets in Europe, Thailand, Paraguay, Turkey, and Bermuda.
- Tempo by Hilton: Hilton’s tempo line focuses on helping traveler maintain their routines while on the go. 30 hotels are expected to open by 2026, with recent and upcoming openings in New York City, Nashville, Louisville, Kentucky, and Raleigh, North Carolina.
Hilton is pretty much taking over the world currently with hotels in 126 countries. By 2028, you might struggle to find a destination without one! My tip? Get on board with the Hilton Honors program—it’s free, earning points is incredibly easy, and it’s one of the more popular loyalty programs out there. Then, you can turn those points into free night. You can sign up on Hilton’s website to start stacking up points sooner rather than later!