Alaska Airlines is adding an exciting twist to summer travel. From June 1 to September 2, the airline will randomly select one main cabin passenger daily to enjoy a complimentary upgrade to premium class. This special initiative, named “Upgrade Unlocked,” is Alaska Airlines’ way of appreciating its customers during the busy travel season.
What premium class offers
Premium class on Alaska Airlines is designed to enhance the flying experience significantly. Passengers who receive the upgrade will benefit from four additional inches of legroom, custom-designed leather seats, and complimentary beverages, including beer, wine, and cocktails for guests over 21. Premium class also allows for early boarding, ensuring first access to overhead bin space and quicker deplaning.
Notification process
Selected passengers will be notified of their upgrade via the Alaska Airlines mobile app or by email. If the upgraded passenger is traveling with a companion on the same reservation, their travel partner will also receive the upgrade. Importantly, participation in this promotion does not require membership in Alaska Airlines’ loyalty program, making it accessible to all main cabin travelers.