Substack has introduced significant updates to its platform, focusing on video content and monetization, as part of its strategy to attract creators, particularly those concerned about TikTok’s uncertain future in the U.S. Here are the key details:
Table of Contents
New Video Features and Monetization Options
Video Publishing via App: Creators can now upload, publish, and monetize videos directly from the Substack app, making it easier to share content on the go. Previously, video uploads were limited to desktop use.
Monetization Tools: Videos can be paywalled, allowing creators to generate revenue directly from their content. Substack plans to expand this feature by enabling free previews for non-paying subscribers in the future.
Analytics: Creators can track metrics such as post views, new subscribers, and estimated revenue growth from paid subscriptions driven by video posts. Enhanced analytics tools are also in development.
Future Video Tools
Substack is committed to expanding its video capabilities:
- Editing Features: Planned tools include trimming and editing options to give creators more control over their content.
- Improved Analytics: Additional metrics for tracking video performance will be introduced.
- Playback Controls: Enhanced playback features are also under consideration.
Strategic Context
- Substack is positioning itself as a viable alternative for creators looking to diversify their platforms amidst TikTok’s regulatory uncertainty in the U.S. By offering a subscription-based model, Substack allows creators to connect directly with their audience without relying on algorithms.
- The platform has seen rapid adoption of audio and video formats. By February 2025, 82% of Substack’s top 250 revenue-generating creators were using these formats, significantly boosting their earnings.
Broader Efforts to Support Creators
Substack recently launched a $20 million Creator Accelerator Fund to ensure creators transitioning to its platform do not lose revenue. Additionally, livestreaming capabilities have been made available to all publishers.
These updates mark a major step forward in Substack’s evolution from a primarily text-based platform into a multimedia hub for independent creators. The focus on video tools and monetization underscores its ambition to compete with platforms like TikTok while fostering sustainable creator-driven businesses.